Re-brand / Wayfinding

Field: School Project

 

Objective:

The identity must be able to be reproduced in a single colour version. Must be scalable — flexible enough to be used on either a business card or a billboard. Should reflect the essential nature of the Distillery Historic District.

 

Solution:

Using the original logo, I reproduced a few sketches and variations with new possibilities. My goal was to keep the antique look of the Distillery but also provide a more modern version of the identity. Hence, the building still maintains the original shape, but is now simplified with suited typography.

Re-brand / Wayfinding

Field: School Project

 

Objective:

• Use your own photographs or
  illustrations to create a poster for
  the Distillery.

• Design templates for a wayfinding
  system.

 

Solution:

• Using some of the photographs taken, I
  brought together a mini collage of the
  Distillery. The lines in the background
  represent map. The duo tone brings out
  the antique feel, while the type keeps a
  modern balance.

• The entrance sign is made of glass
  which is clean, modern and welcoming
  to visitors.

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